Trailer promotion concept for Film Society Lincoln Center

Concept Pitch:
The general concept focuses on the logo as the “container” for all of the various film-related programs and events. It plays on this idea of broad to narrow, light to dark—from the world stage to the theater and individuals who make the work happen; from the end of the work day to evening, when we’re ready to sit down and do the things we love—watch and learn about film.